How to Start Learning Digital Marketing in 2022? ( A Beginners Guide)

Digital marketing is one of those skills that you can leverage for your own business or even at your current job. There are many reasons of why it is wise to learn and grow this skill even if you don't actively need it.

One of the major reasons being developing yourself as a brand and building your assets that are helpful through the career search. Email Marketing, Templates, Content Creation or just being a creative head on social media is just and amazing skill to have. Especially if you are interested in Marketing, Analyst or in Advertisement Industry.

Digital marketing isn’t a single practice but, instead, is the sum of several elements. Some of the most common examples of digital marketing include:

Top Skills Required to Become a Digital Marketing Expert are

• Search engine optimization (SEO)

• Content marketing

• Social media marketing

• Pay per click (PPC)

• Native advertising

• Affiliate marketing

• Influencer marketing

• Email marketing

• Marketing automation

• Online PR

• Mobile marketing

• Conversion rate optimization (CRO)

• Basic Design- It’s good to have basic knowledge about softwares such as Adobe Creative Suite (Photoshop, After Effects, illustrator, InDesign, etc), Canva, Inkscape that would help them in creating visual content.

So, Where to Start from?

Personal Projects

The first thing you want to do start your own digital media marketing project. It could be anything, an Instagram page or writing your own blog page.

This small effort will not only get you started but also provide a real life experience of the marketing world. With time you can keep on building o this personal project and it will help you to practically apply your learning knowledge as well.

For example, learning SEO while practice it on your own blog is amazing idea.

This will not only give you real life practical experience but you will be developing on your own side project that can pay you one day.

Blog

Writing blog will polish your existing knowledge and help you stay updated on emerging industry trends. Make sure you share these blogs on your LinkedIn so that you can grow your network base. This will also help you to stay connected with professional already working in the industry.

Social Media

You can create your own Instagram page for your own interest and passion and try to grow it with time. Practice the ads campaigns with test ads and analyze reports to create better results in next time.

Marketing Certification

If you want to stand out of crowd in marketing industry, you can take free digital marketing certification offered by different platforms. HubSpot and Google provide free video training and completion certification on their websites. So if you are a beginner and still not sure if digital is for you, then you can watch these free resources to take your final decision.

1. Google Analytics Individual Qualification

2. Hootsuite Academy Marketing Certification

3. Google Ads Marketing Certification

4. HubSpot Content Marketing Certification

All these certifications have video courses that will give you extensive knowledge about the topic and also give you basic idea about how the digital marketing industry works.

We hope you find this article helpful. Let us know how you chose to learn digital marketing!